How to Recruit JV Partners for Your WarriorPlus Launch
Joint venture partners can multiply your launch revenue by 5–10× overnight. But most new vendors approach JVs the wrong way and get ignored. Here's the system that gets experienced affiliates to say yes.
"A solo launch is a ceiling. A JV launch is a lever. The difference between $300 and $30,000 on launch day is almost never the product — it's the number of people promoting it."
On WarriorPlus, the difference between a product that sells 50 copies and one that sells 5,000 is rarely quality. It is almost always distribution. The top-performing launches on the platform share a single characteristic: they have a network of experienced affiliates sending traffic before, during, and after the launch window.
Those affiliates — called Joint Venture partners, or JVs — are the engine of the WarriorPlus ecosystem. They have lists, audiences, and buying traffic they've spent years building. When they send an email, people buy. The challenge for new vendors is that experienced JVs are selective. Most requests get ignored — not because the products are bad, but because the outreach is generic, the offer is unattractive, or the vendor hasn't done the groundwork. This guide covers all three problems, in order.
What is a JV partner? A Joint Venture partner is an affiliate who actively promotes your product to their audience — usually via email — in exchange for a commission on every sale they generate. Unlike passive affiliates who occasionally share a link, JV partners are active partners: they schedule dedicated email blasts, sometimes write custom promotional content, and coordinate launch timing with you directly.
On WarriorPlus, the JV ecosystem is well-established. There are dedicated JV invitation pages, Facebook groups, and marketplaces specifically for connecting vendors and affiliates. Knowing how to navigate this ecosystem is the difference between a launch that peaks at $500 and one that crosses $10,000 on day one.
Build a Launch JVs Will Actually Promote
Experienced JVs evaluate every promotion opportunity with a single filter: will this convert? They care whether sending their list to your page will generate commissions or burn trust with their audience. Before you send a single outreach message, you need three things locked in: a product page that converts, a funnel that maximizes earnings per click, and a commission structure that makes promotion financially worthwhile.
Main Product
50–75%OTO 1
50%OTO 2+
50%The JV-ready product checklist
Create a Dedicated JV Page
Every serious WarriorPlus launch needs a dedicated JV invitation page. This is where you send potential partners to learn about the launch, evaluate the opportunity, and register as an affiliate. Treating the JV page as an afterthought is one of the most common mistakes new vendors make.
Your JV page is doing a specific sales job: convincing an experienced affiliate — who has seen hundreds of these pages — that your launch is worth promoting over the dozens of other offers competing for their attention that week. Lead with numbers. Speak affiliate language.
| Section | What to include | Priority |
|---|---|---|
| Launch dates & times | Exact open/close dates, EarlyBird window, launch time in EST. JVs plan their email schedule weeks in advance. | Critical |
| Commission structure | Front-end %, OTO 1 %, OTO 2 %. Include a sample funnel with dollar amounts at each stage. | Critical |
| EPC projections | Estimated earnings per click based on conversion rate + funnel AOV. Even rough estimates signal professionalism. | Critical |
| Funnel overview | A visual diagram showing FE → OTO1 → OTO2 with prices and commission percentages at each step. | Important |
| Swipe files | 3–5 pre-written email swipes JVs can send with minimal editing. Subject lines included. The easier to promote, the more affiliates will actually send. | Important |
| Your credentials | Previous launches, WarriorPlus stats, social proof. New vendors: show product quality and testimonials instead. | Helpful |
| Contest prizes | Cash prizes for top affiliates ($100–$500 for #1) dramatically increase motivation. Even small prize pools work. | Helpful |
Where to Find JV Partners
JV recruitment is not one channel — it's a portfolio of channels used simultaneously. The vendors who build the biggest affiliate networks don't rely on a single source. They fish in every pond at once, starting 30–45 days before launch.
| Source | How to use it | Quality | Speed |
|---|---|---|---|
| WarriorPlus Marketplace | Browse top affiliates in your niche by sales volume. Send personalized requests via the platform's messaging system. | High | Medium |
| JV Facebook Groups | Post your JV invitation in groups like "JV Notify Pro", "WarriorPlus JV Partners". Include launch dates, EPC, and JV page link. | Medium | Fast |
| JVZoo & W+ top sellers | Find people who've promoted similar products in the past. They already have the right audience. Reach out referencing their previous promotions. | High | Slow |
| JV Notify Pro | Submit your launch to JVNotifyPro.com — a dedicated launch notification platform where affiliates opt in to receive launch announcements in their niche. | Medium | Medium |
| Promotion reciprocity | Promote other people's launches before yours. The affiliates whose offers you promote are most likely to return the favor. | High | Slow |
How to Write JV Outreach That Gets Replies
Most JV outreach fails because it leads with the sender's needs rather than the recipient's opportunity. A message that opens with "I'd love for you to promote my product" is asking for a favor. A message that opens with "Here's how you can make $X promoting to your list next week" is offering an opportunity. The framing is everything.
Your message has approximately 8 seconds to establish that it's worth reading. The elements that make an affiliate keep reading: a specific EPC figure in the first sentence, evidence that you've looked at their work, and a direct ask that makes saying yes frictionless.
Hi [NAME],
I've been following your work in [NICHE] — specifically your recent promotion of [PRODUCT THEY PROMOTED] which I thought was really well positioned for your audience.
The product is [ONE SENTENCE: who it's for, what problem it solves, what format it is]. It's a strong fit for [why their audience specifically would want this].
I've written 3 email swipes you can use with minimal editing, and I'm running a [contest prize] contest for top affiliates.
Full details: [JV PAGE URL]
Would you be open to taking a look? I'm happy to send review access to the product so you can evaluate it before deciding.
Either way — appreciate your time.
[YOUR NAME]
The 3 tiers of JV outreach personalization
Managing Your JVs During the Launch
Recruiting JVs is the beginning of the process, not the end. Once an affiliate agrees to promote, your job shifts to making their promotion as successful as possible. Every sale your JV generates is a vote of confidence in your next launch.
The vendors who build long-term JV relationships are not necessarily those with the best products. They are the ones who communicate proactively, pay on time without being asked, and make affiliates feel like valued partners rather than traffic sources.
During-launch communication cadence
- JV page is live with commission rates, EPC projection, and swipe files
- WarriorPlus affiliate approval set to auto-approve or reviewed within 24 hours
- All confirmed JV partners have received review access to the product
- Email swipes sent to all confirmed affiliates at least 5 days before launch
- Leaderboard tracking set up (Google Sheet or spreadsheet)
- Contest prizes confirmed and announced to affiliates
- Payment processing tested — JV commissions paid within 7–14 days of launch close
- Post-launch thank-you messages prepared for top 10 affiliates
| Metric | Minimum | Good | Excellent | What it means for JVs |
|---|---|---|---|---|
| Front-end conversion | 2% | 3–5% | 5%+ | Directly determines JV EPC. Below 2% and most affiliates won't mail again after first test. |
| EPC | $0.50 | $1.00–$2.00 | $2.00+ | The single most important number for JV recruitment. Top affiliates expect $1+ to prioritize a promotion. |
| Refund rate | Under 10% | Under 5% | Under 2% | High refunds burn JV commission clawbacks and audience trust. Public on WarriorPlus. |
| Average order value | $15–$20 | $30–$50 | $50–$100+ | Higher AOV = higher commissions per sale = more motivated JVs. |
| Front-end commission | 50% | 75% | 100% | 100% FE commission is the strongest JV magnet. Profit on OTOs instead. |
The Simon Value JV rules
Your JV Network Starts With One Yes
You don't need 50 affiliates for your first launch to be successful. You need 5 committed ones who actually mail. One affiliate with a responsive list of 10,000 subscribers can add $2,000–$5,000 to your launch revenue in a single email. Find that person. Build that relationship. Everything else compounds from there.
The previous articles in the Simon Value series cover how to build the product those JVs will promote, how to price it correctly, and how to convert the traffic they send into buyers through an automated email sequence. The full system works together — each piece amplifies the others.